AW Fitness Index

The Perfectly Proportioned Plate: How to Eat Well Without Counting Calories — 2 min

The Perfectly Proportioned Plate: How to Eat Well Without Counting Calories — 2 min

By Andre Williams Aug 12, 2026

Learn how to build balanced meals using a simple hand-based portion system—no calorie counting, no tracking, just consistent results.

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Why Frequency Beats Intensity in Long-Term Fitness — 2 min

Why Frequency Beats Intensity in Long-Term Fitness — 2 min

By Andre Williams Aug 12, 2026

Daily, repeatable movement build metabolic health, cardiovascular efficiency, and resilience better than sporadic high-intensity training.

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Meal Prep is a Cheat Code to Building a Lean, Athletic Physique — 4 min

Meal Prep is a Cheat Code to Building a Lean, Athletic Physique — 4 min

By Andre Williams Aug 12, 2026

Most people think meal prep is a discipline move. It's the opposite. Meal prep is what you do so you don't need discipline at the exact moment you have the...

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Layer on Layer: The Hypertrophy Tradition the Gym Model Forgot — 5 min

Layer on Layer: The Hypertrophy Tradition the Gym Model Forgot — 5 min

By Andre Williams Aug 11, 2026

The gym teaches you to make your muscle fibers bigger. There's an older tradition that teaches you to build layer on layer — and it produces a body that holds.

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Bikercore Lives On

Bikercore Lives On

By Andre Williams Apr 11, 2024

The enduring appeal of biker fashion is more than a trend. It represents a deeper symbol that resonates with all of us: freedom and rebellion. This style, rooted in practicality, durability,...

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Skema Boy Takes the AW Jeans to the Lord's House!

Skema Boy Takes the AW Jeans to the Lord's House!

By Andre Williams Mar 27, 2024

  🎤✨ Dive into the Soulful Beats of Faith with Skema Boy, the Cali Native Shaking Up Christian Hip-Hop and leading fans to the kingdom through his music 🙌 with...

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Selvedge Denim - Your Forever Pair Of Jeans

Selvedge Denim - Your Forever Pair Of Jeans

By Andre Williams Dec 1, 2023

Ever see someone with cuffed jean hems and wonder about those about the clean, white colored seam? You've spotted selvedge denim - a superior, sustainable fabric that's becoming scarce as...

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The Hard Things I Learned on the Path to Building All Weather Selvedge

The Hard Things I Learned on the Path to Building All Weather Selvedge

By Andre Williams Nov 19, 2023

My name is Andre Williams. I am 31 years old at the time of writing this blog post and I am 7 years into the building of my denim company...

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Find Your Denim Personality

Find Your Denim Personality

By Andre Williams Nov 18, 2023

Denim has long been a staple in the world of fashion, offering a canvas for self-expression and personal style. But have you ever thought about your "Denim Personality"? Your choice...

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Beyond the Desire for Designer: 10 Reasons Why People Invest in Premium Apparel

Beyond the Desire for Designer: 10 Reasons Why People Invest in Premium Apparel

By Andre Williams Nov 7, 2023

In the ever-evolving world of fashion, there's a draw that goes beyond mere brand names and logos. It's not just about flaunting a designer tag; it's about embracing quality, craftsmanship,...

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D.K.SHIN: A Denim Brand Celebs Seem to Love

D.K.SHIN: A Denim Brand Celebs Seem to Love

By Andre Williams Nov 2, 2023

D.K.SHIN is a brand that has managed to gain the endorsement of a handful of high profile celebrities in the music and entertainment space. One particular style seems to be...

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What's the Big Deal About Japanese Selvedge?

What's the Big Deal About Japanese Selvedge?

By Andre Williams Sep 3, 2023

To most people Kurabo, Nisshinbo, Kuroki, & Kaihara are exotic-sounding but largely meaningless words... on the flipside, there are others who will recognize these as the names of the four...

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The Hallmarks of Top-Notch Jeans: What Makes the Difference?

The Hallmarks of Top-Notch Jeans: What Makes the Difference?

By Andre Williams Aug 16, 2023

The 5 key pillars that contribute to a superior pair of jeans: 1. Premium cotton selection 2. crafted yarn spinning 3. artful dyeing 4. Intricate weaving 5. solid construction. So where does...

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